Q U A L I T Y

Our secret is not an ingredient,

it's our passion for quality.

high & magic rose

W E   B E L I E V E   Q U A L I T Y   I  S   O U R    M O S T    V A L U A B L E    A S S E T !

That’s why we take into consideration every possible aspect of the production chain. 

 

 

GOOD CHOICES FROM THE BEGINNING

At Primarossa we grow varieties from different breeders around the world. And the number one characteristic we look for in a new variety is that it is proven successful in the market. Some of our breeders are Rosen Tantau, Schreurs, Preesman, Kordes.

 

 

 

 

 

LOCATION

 

When it comes to agriculture, location is the most important element. Primarossa’s farms combine a sunny and cold weather with the altitude of Volcanic Soil to provide an ideal microclimate for roses to flourish.

 

 

GROWING PROCESS

Roses are an extremely sophisticated plant that suffers from the attacks of different plagues and funguses.  This is one of the most challenging things to control as a grower in order to be profitable. Labor expense in the rose growing industry makes up for roughly 70% of the farms expense as the only way to keep plants form getting infected is to manually take off the leaves that are infected.

 

 

TECHNOLOGY

Fumigation, Fertilization and Irrigation systems are combined with amazing tall, luminous and spacious greenhouses that provide the ideal atmosphere for the plants.

 

 

 

NEXT GENERATION POST-HARVEST

Standardized processes, numerical parameters, employee training programs, and most importantly only girls. After many years and many people going through the job we realized that we were left with only women packing our product. Either by coincidence or by better performance at the job all our wrapping team are women with very delicate and experienced hands. 

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