THE TEAM

 

Having an amazing passion for success, Primarossa International comes from a background of perseverance and hard work. 

Primarossa Farm Team

Realizing roses can bring smiles to people faces, back in 1995 the Ucros family decided to give a twist to the rose growing industry in Guatemala by bringing in the latest varieties from Colombia and Ecuador combined with the most innovative growing techniques in order to achieve the quality the American market demands. After almost 20 years, the family selected some of the best varieties in the market, and grew them in an ideal microclimate strategically located right below the US territory. 

JUAN CARLOS

UCROS ÁLVAREZ

Co-CEO

FABIOLA

BAUTISTA VILLATE

Co-CEO

SALES

NICOLÁS

UCROS

Chief Financial Officer

Juan Camilo Ucros

JUAN CAMILO

UCROS

Sales Manager

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FELIPE

UCROS

Media & Marketing

ADMINISTRATION
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WILLIAM

SOC

Purchasing Coordinator

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DINA

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Assistant

Luis Martinez
Luis Martinez

LUIS

MARTÍNEZ

Financial Controller

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LUZ AIDA

CÉSPEDES

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DANIEL

CASTILLO

General Accountant

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WENDY

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Assistant

PROYECTIONS
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ERIC

PÉREZ

Production and Sales Planning

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PEDRO

CULANTRO

Data Analyst

PRODUCTION

LUIS

FLORES

Farm Manager

ERIC

ARANGO

Production Manager @ Primarossa

GABRIEL

PORRAS

Production Manager @ Aquarossa

PREVENTION & CONTROL
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ABNER

MENDOZA

MIPE/MIRFE Aquarossa

Olger Cruz

OLGER

CRUZ

MIPE/MIRFE

General Manager

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JUAN JOSÉ

PÉREZ

MIPE/MIRFE Primarossa

POST HARVEST

CAROLINA

UCROS

Post-Harvest Director

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NIDIA

​PÉREZ

Quality Supervisor

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HELEN

CASTILLO

Quality Assurance

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ELENA

CULANTRO

Quality Assurance

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EDUARDO

ARRIAGA

Packing & Shipping

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ELVIS

ARANA

Pre-Cooling Coordinator

FARM MAINTENANCE
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RICARDO

UCRÓS

Maintenance & Construction